What Steps Can Email Marketers Take to Reduce Their Carbon Footprint?
Here are some actions email marketers can take to minimize their environmental impact:
Optimize Campaigns: Send targeted emails to segmented lists to reduce the number of emails sent and increase engagement. Energy-Efficient Servers: Choose email service providers that use energy-efficient data centers or renewable energy sources. Reduce Email Size: Minimize the size of emails by using compressed images and avoiding unnecessary attachments. Monitor Analytics: Use analytics to track email performance and adjust strategies to ensure emails are only sent to engaged subscribers.